Why? Repeat sales generate 95% more profits, and increase exit values.
Today, winning eCommerce platforms are about owning “four critical elements” to stand out from the competition and offer the ultimate user-friendly customer experience.
- Make sure your Portfolio Company website stands out from the crowd. Memorable is good. Memorable and functional is even better. Today there are more than 180 million websites — clutter abounds! Ask yourself…what have they done RECENTLY to differentiate their websites?
- The most profitable Portfolio Companies always focus on their customers’ experience. They take nothing for granted. They get real world feedback.
- Never forget…89% of internet customers don’t return to a website after just one bad experience.
Consumers have come to expect site browsing will be responsive, relevant and foolproof. One misstep and your Portfolio Company can lose a profitable customer.
These days 78% of customers abandon a transaction because of poor site responsiveness.
Ensure repeat customer patronage. How? By making sure the unseen engine purrs flawlessly. In other words, does your Portfolio investment’s underlying technology support the needs of their customers, and is it poised to meet increased demand?
PIP TIP 1:
“THE REALITY CHECK.” Might be worth asking your Portfolio managements how they think they rate on five critical repeat customer measures. Check out our 3 minute quiz — it just might give you some insight.
PIP TIP 2:
“THE SECOND OPINION.” If you “sense” one or more of your Portfolio eCommerce platforms are not equipped to meet or exceed your profit goals, a 15-minute second opinion phone conversation with our Vice President of eCommerce, Felicity Sissener, might make sense. She’s smart, fun, and speaks in plain English. Her advice is free, as in no-obligation.
Performance Improvement Partners, founded in 2003, is America’s leading Technology Solutions Company dealing exclusively within the Private Equity Industry. PIP is headquartered in Fairfield, CT, with offices in Stamford, CT and San Francisco, and lists over 140 highly respected Private Equity firms as clients. PIP has completed hundreds of Portfolio Company engagements across a broad range of B2B and consumer categories.